![]() On the runway, the Kate Spade bags are catchy, simple and can be worn on a day-to-day basis and by anyone. Kate Spade has never been known to be fancy, but yet its products bring out a sense of fashion in the simplest of accessories. The bags manufactured by Kate Spade are quite simple. The publicity received from these series made the brand gain popularity and over 7 million views within the first season.Īnother trait of the brand is simplicity. This marketing strategy incorporated the brand’s voice and target market all in one. In these series, Kate Spade captures the brand’s voice, the adventure of an interesting woman. ![]() One particular advertising is the #Missadventure, a four-part video. Kate Spade is also highly creative, which is evidenced by their adverts and marketing strategies. Whenever the brand comes up with new products and campaigning methods, it always upholds this uniqueness and originality. This interest brings us to the definition of a Kate Spade girl, an adventurous woman aspiring to reach her goal through a rough journey. The brand has achieved this through creating a voice for itself and defining a Kate Spade girl (Ascarza, & Wilcox, 2015 page 3). Kate Spade puts much effort in creating an original personality for itself. This trait dated way back to 1993 when Kate Spade herself decided to design handbags for herself. Kate Spade can be defined as authentic and full of originality. The brand is iconic and its marketing strategy made it a $3.1 billion brand. The bags give a vibe of being bright, vibrant, colorful and fun. The personality of the founder and designer, Kate Spade, defines the bags in so many ways. Its bags are high-end, quite affordable and precisely offer the kind of fashion craved by their customers. The Kate Spade brand can be characterized as simple, yet sophisticated and fancy. The brand targets fashionable women that can afford quality bags at affordable prices compared to other competitive brands like Louis Vuitton. ![]() The target market for Kate Spade was women aged between 25-44, with an annual income of around $100,000 and confined to certain personality traits (Ascarza, & Wilcox, 2015 page 1). ![]() In essence, the brand targets a specific age group with defined tastes in their handbags. ![]() Her distinct taste for fashionable and sophisticated bags inspired Kate Spade the brand. In 1993, Kate Spade identified a void in the market, which was inspired by her need for better handbags. ![]()
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